GEO Optimisation
GEO optimisation makes your website visible in AI search systems like ChatGPT, Perplexity and Google Gemini. Become a cited source in AI answers.
- Visible in ChatGPT, Perplexity & Google Gemini
- Schema.org & structured data implemented professionally
- GEO audit with concrete list of measures
- Complements your existing SEO strategy
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What is GEO Optimisation?
GEO optimisation (Generative Engine Optimization) is the art of being cited as a source by AI systems.
While SEO (Search Engine Optimization) targets classic search engines like Google, GEO optimisation focuses on generative AI systems: ChatGPT, Claude, Perplexity, Google Gemini and Microsoft Copilot. These systems search the web, understand content semantically and cite the best sources in their answers.
The future is now: Estimates suggest that by 2028 over 40% of all searches will be conducted via AI assistants. Those who do not optimise now will lose visibility tomorrow.
SEO vs. GEO: The Differences
| Aspect | SEO (Search Engine Optimization) | GEO (Generative Engine Optimization) |
|---|---|---|
| Goal | Top-10 ranking in Google search results | Being cited as a source in AI answers |
| Mechanism | Algorithm evaluates keywords, links, technology | LLM understands semantics, context, authority |
| Content focus | Keyword density, LSI keywords | Clear facts, structured data, FAQ |
| Measurement | Rankings, clicks, impressions | AI mentions, source attribution |
| Technology | PageSpeed, mobile, Core Web Vitals | Schema.org, semantic HTML, API access |
GEO does not replace SEO – both disciplines complement each other. A good SEO foundation is also beneficial for GEO.
The 7 Pillars of GEO Optimisation
Structured Data
Schema.org markup makes your content machine-readable and unambiguously interpretable.
FAQ Strategy
Question-and-answer formats are AI's preferred format for direct citations.
Clear Statements
Unambiguous, factual statements are cited more often than vague phrasing.
E-E-A-T Signals
Experience, Expertise, Authoritativeness, Trustworthiness – AI also prefers trustworthy sources.
Semantic HTML
Correct heading hierarchy, article tags and meta data help AI understand your content.
Freshness
Regularly maintained content is rated as more relevant.
Crawler Access
robots.txt must allow AI crawlers to index your content.
My GEO Optimisation Services
GEO Audit
Comprehensive analysis of your current AI visibility:
- Schema.org review
- Content structure analysis
- Crawler accessibility
- Competitor comparison
- Prioritised action list
GEO Implementation
Technical implementation of all optimisations:
- Schema.org integration
- Content restructuring
- Build FAQ sections
- Semantic HTML
- Robots.txt & sitemap
Content Optimisation
Create AI-friendly content:
- Rewrite existing texts
- Develop FAQ content
- Clearly highlight facts
- Strengthen E-E-A-T signals
Monitoring & Reporting
Ongoing success measurement:
- AI mention tracking
- Monitor source attribution
- Monthly reports
- Continuous optimisation
Frequently Asked Questions about GEO Optimisation
What is GEO optimisation (Generative Engine Optimization)?
What is the difference between SEO and GEO optimisation?
How does my website get found in ChatGPT?
Does GEO optimisation really bring more customers?
How long until GEO optimisation takes effect?
Ready for the AI future?
Become a cited source in ChatGPT, Perplexity and Co. – with professional GEO optimisation.
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