AI Optimisation for Websites
Generative Engine Optimization (GEO) is the new SEO. Optimise your website for AI search systems and get cited in AI answers.
- GEO analysis of your website
- Schema.org & structured data
- Optimise FAQ sections
- Measurably increase AI visibility
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What is AI Optimisation (GEO)?
Generative Engine Optimization prepares websites for the new era of AI search.
While classic SEO targets Google rankings, GEO focuses on ensuring that your website content is found, understood and cited by AI systems such as ChatGPT, Perplexity, Claude or Google Gemini. As more users rely on AI assistants for research, GEO is becoming a decisive competitive advantage.
My GEO Services
AI Audit
Analysis of your current AI visibility and identification of optimisation potential.
Schema.org Implementation
Structured data for better interpretation by AI systems.
Content Optimisation
Restructuring content into AI-friendly formats.
FAQ Strategy
Development of question-and-answer content that AI prefers to cite.
Monitoring
Tracking your mentions in AI answers.
Training
Training your team for AI-optimised content marketing.
How Do You Get Cited in AI Answers?
AI systems select sources according to specific criteria. Here is how to increase your chances:
What AI prefers
- Clear, factual statements
- Structured data (Schema.org)
- FAQ formats with direct answers
- Current, regularly maintained content
- Authoritative sources with expertise
What AI avoids
- Vague, ambiguous phrasing
- Pure sales text without added value
- Outdated or contradictory information
- Thin content without substance
- Technically inaccessible pages
The GEO Optimisation Process
Analysis
I review your current AI visibility and identify quick wins as well as long-term measures.
Strategy
Based on the analysis, I create a tailored GEO roadmap for your website.
Implementation
I implement technical optimisations and update existing content for AI systems.
Monitoring
Ongoing monitoring of your AI mentions and continuous optimisation.
What does AI optimisation mean for your website?
AI optimisation goes far beyond classic SEO. While search engine optimisation aims to appear on page 1 of Google, AI optimisation asks: how do I write content so that ChatGPT, Perplexity or Google Gemini cite it as a source? How do I structure my website so that AI systems correctly interpret the content? And which measures simultaneously improve quality, relevance and user experience?
In concrete terms this means: better content quality through precise, factual statements rather than marketing language. Structured data (Schema.org) that explain the meaning of elements to AI crawlers. FAQ sections that directly answer common search queries. And optionally AI-supported personalisation and chatbots that address visitors on your website individually – based on their behaviour and interests.
Concrete optimisation measures
Schema.org & structured data
I implement machine-readable markup for services, FAQs, people and organisations. This helps AI search systems correctly categorise your content and treat it as a trustworthy source.
Content quality & E-E-A-T
Expertise, Experience, Authority and Trustworthiness (E-E-A-T) are decisive. I revise existing texts so they are factually precise, well structured and professionally credible – exactly what AI systems prefer.
FAQ strategy
AI assistants answer questions – and cite sources that have already answered exactly these questions. I develop an FAQ strategy that addresses common search queries of your target audience and delivers direct answers.
Technical accessibility
Pages that load slowly, lack HTTPS or hide important content behind JavaScript are indexed less well by AI crawlers. I check your technical foundation and remove obstacles.
AI personalisation & chatbots
Optionally we extend your website with AI-supported elements: a chatbot answers visitor questions directly on the page, product recommendations are personalised and content is dynamically adapted to the user context.
Frequently Asked Questions about AI Optimisation
How do I get found in ChatGPT?
What is the difference between SEO and AI optimisation?
How long until my website appears in AI answers?
Is AI optimisation worth it for small businesses?
Which AI search engines matter?
Ready for the AI future?
Have your website optimised for ChatGPT & Co. and win new customers through AI channels.
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