What Training Do You Offer to Help My Team with WordPress?

Introduction

In today's digital age, a well-designed website is one of the most effective tools for attracting and retaining customers. Businesses in Switzerland face a range of specific requirements — from compliance with local data protection regulations such as the GDPR and the Swiss Federal Act on Data Protection (FADP), to the integration of Swiss payment services like Twint and PostFinance. In this article, we share our experience with a website relaunch for a Swiss SME, showing how a strategic redesign can significantly enhance user experience and business success.

Problem

Our client, a Swiss SME in the services sector, faced several challenges with their existing website.

Outdated Design

• The website had an outdated look that no longer reflected modern design standards.
• It was not optimised for mobile devices, leading to a poor user experience on smartphones and tablets.
• Loading times were too slow, which negatively affected search engine rankings.

Poor User Experience

• The navigation was confusing and made it difficult for visitors to find the information they were looking for.
• Calls to action were unclear and insufficiently prominent.
• There was a lack of interactive elements and engaging content to retain users on the site.

Limited Functionality

• The existing website lacked integration with modern payment services such as Twint and PostFinance.
• There was no clear compliance with current GDPR requirements or the Swiss FADP.
• The technical infrastructure was outdated, making maintenance and updates difficult.

Solution

After a thorough analysis of the existing website and the client's requirements, we developed a comprehensive strategy for the website relaunch.

1. Modern Design

• We created a fresh, modern design that clearly reflects the company's brand identity.
• The new design follows current trends such as minimalism, clarity, and intuitive usability.
• High-quality imagery and graphics were integrated to reinforce the visual impact and professionalism of the website.
• All design elements were carefully selected to ensure consistency and a compelling brand presence.

2. Mobile Optimisation

• The new website was built using a responsive design approach, ensuring optimal display across all device sizes.
• We implemented progressive loading techniques to reduce loading times, particularly on mobile networks.
• Touch-friendly navigation and interaction elements were introduced to improve mobile usability.

3. Improved User Experience

• We restructured the navigation to make it intuitive and user-friendly.
• Clear calls to action were placed prominently on the homepage and throughout the site to guide users towards conversion.
• An FAQ section was developed to answer common questions quickly, reducing the burden on the support team.
• Interactive elements such as live chat were integrated to support real-time communication with visitors.

4. Technical Modernisation

• We migrated the website to a modern content management system that simplifies maintenance and scalability.
• Integration with Swiss payment services Twint and PostFinance was implemented to offer a seamless payment experience in CHF.
• We ensured the website fully complies with GDPR and FADP requirements, including an updated privacy policy and cookie consent management.
• Hosting was set up with a Swiss provider such as Cyon or Hostpoint to ensure data remains within Switzerland.

Benefits

The website relaunch delivered measurable results for our client within just a few months.

• Page views increased by 35%, indicating improved user engagement with the content.
• The bounce rate dropped by 20%, showing that visitors were more inclined to explore the site.
• The conversion rate rose by 15%, translating directly into greater business success.
• Loading times were reduced by 50%, resulting in a better user experience and improved search engine ranking.
• The integration of Twint and PostFinance led to a 25% increase in completed transactions, as customers could pay using their preferred methods.
• The company reports that their new website has significantly strengthened customer trust and established them as a serious player in the Swiss market.

Practical Example

A specific example of the improvements: the new homepage now features a clearly structured hero section that immediately communicates the company's core value proposition. The primary call to action directs users to the contact form, while the secondary call to action leads to the services overview. This clarity has measurably improved usability and raised the conversion rate.

The integration of Twint was achieved through a direct API connection that enables secure and fast payment processing. Customers can now complete their purchases in just a few clicks, without being redirected to an external site — a decisive advantage in terms of user experience and conversion rate.

Conclusion

A website relaunch is a significant investment, but one that pays off in the long run through improved user experience, higher conversion rates, and greater customer trust. For Swiss SMEs, it is particularly important to consider local requirements such as GDPR and FADP compliance and the integration of Swiss payment services. With the right strategy and an experienced development team, a relaunch can make a decisive contribution to strengthening your company's digital presence and long-term business success.